GrandVision and its retail banners celebrated World Sight Day on 11 October 2018 with an inspiring global initiative that included offering free eye tests and consultations, fundraising and collecting second-hand eye wear to donate to those in need.
World Sight Day (WSD) is the most important advocacy and communications event on the eye health calendar. We now know that some 1.2 billion people don’t have access to glasses. During World Sight Day we look to find solutions to ensure that everyone, everywhere has access to eye care.
To prepare for WSD a taskforce from GrandVision Headquarters and ambassadors from our optical retail banners around the world joined forces to coordinate and execute charitable eye care initiatives under the slogan “Eye care everywhere”. Some banners even expanded their activities to a whole ‘month of sight’ like Italy, Portugal and Hungary, or conducted eye tests in a ‘mobile vision van’ unit like the UK, Belgium and the US.
Each GrandVision retail banner contributed to the initiative in its own way. However, we were all aligned towards one scope: enhancing awareness about the importance of healthy vision and regular eye tests.
Some of the activities during WSD included:
- Free eye tests and consultations
- Collection of eye wear for donation to people in need
- Fundraising – often supported by NGOs promoting and ensuring access to eye care to underprivileged segments of the population
GrandVision HQ collaborated with colleagues from its Dutch banner, Eye Wish, and the NGO – the Eye Care Foundation – and organized an eye care stand which offered free eye tests. The results were surprising! Almost half of the people tested – discovered that there is a discrepancy between their last prescription and the new one.
Other highlights of the initiative have been the significant amount of funds raised by GrandVision Italy and Lafam Colombia, in collaboration with the NGOs, CBM and Fundación Bella Flores. While Synoptik Sweden collected 3,500 pairs of eye wear for a second life.
Furthermore, through our local social media campaigns, we achieved more than 9 million visualizations worldwide, while the number of store visitors and eye tests carried out increased. At the same time, our US colleagues from For Eyes launched their foundation to address, educate and provide eye care to at risk communities.