Annual Report 2017

Strategy and objectives

Our vision is to provide high quality and affordable eye care to more and more people around the world. We are doing this by acting not only as a provider of eye wear, but also as a platform for eye care. Our mission is to grow further and achieve a market-leading position in each country in which we operate. In doing so, we create value for our stakeholders, for the communities we are present in, and most importantly, for our customers.

GrandVision’s strategy enables us to compete locally with global capabilities for the benefit of our customers. We can enhance profitability through operating leverage and efficiency initiatives, while driving strong cash generation and resilient growth. At our core is a perfectly delivered proposition that differentiates us in the market. To maintain our leadership, we continuously enhance our proposition in line with evolving customer expectations.

Our strategy is based on the following five priorities:

  1. Strengthen and deploy GrandVision’s global capabilities
  2. Drive further comparable growth
  3. Optimize our existing store network
  4. Expand organically in current markets, and through bolt-on acquisitions
  5. Enter new markets