Chapters
Annual Report 2018

2018 Strategy update

GrandVision now has a clear opportunity to build on the strength of its robust business model and use it as a platform for further growth by further refining its approach and capitalizing on the latest market trends. While our core strategic objectives remain unchanged, we have refined our priorities for the period between 2018 and 2023 to drive improved growth and value creation. Our vision is to secure undisputed global category leadership as THE destination of choice for eye care solutions, by leveraging our best-in-class customer value proposition. Our mission is to provide unique high quality and affordable eye care solutions to more and more to customers all over the world and turn them into fans. To achieve this we have complemented our strategic objectives with enabling accelerators.