Chapters
Annual Report 2018

Boost our Product Value Chain

Our Product Value Chain is the strategic foundation that brings the key building blocks of our business model alive. Optimizing it is the key to turning our customers into fans and transforming GrandVision from a leader into a category killer. Our ambition is to have the exact same process to fulfil our shop and e-commerce business, with the same tools, assortment and of course, the same platforms. Our strategy starts with the right marketing insights to drive the most adequate product assortment and marketing in the shortest time through a well-organized and efficient supply chain, resulting in an appealing store showroom model.