Chapters
Annual Report 2018

Business model

GrandVision differentiates itself by offering a simple, safe and honest customer journey, high-quality products and best-in-class optical services with affordable and transparent pricing. By integrating environmental, social and governance considerations into our business model, we are able to effectively respond to the demands and expectations of our stakeholders and the world around us.

With 7,095 stores in 43 countries across Europe, the Americas and Asia, and 30 leading retail banners, GrandVision is a global leader in optical retailing. As a true platform for eye care, our customers experience a full range of expert vision services, both online and in-store. They can also choose from a unique assortment of prescription glasses, contact lenses and care products, and sunglasses, both with and without prescription lenses.

Our highly adaptive business model is optimum for the different regulatory environments and market structures in which we operate. Thanks to its success we have seen the rapid expansion of our geographic footprint and an increased revenue contribution from fast-growing markets in our Americas & Asia segment.

To continue our success story, we have identified six overarching objectives, which in turn are aligned to the goals of our CSR strategy. These are explained in more detail in the following pages:

  1. to broaden appeal & strengthen our Exclusive Brands portfolio
  2. to accelerate our sunglass & contact lens businesses
  3. to enhance our digital capabilities
  4. to increase global influence on our local operations
  5. to improve our product value chain
  6. to accelerate our M&A strategy