Chapters
Annual Report 2018

Vision, mission, strategy

Our vision

Secure undisputed global category leadership as THE destination of choice for eye care solutions, leveraging our best-in-class customer value proposition.

Our mission

Provide unique high-quality and affordable eye care solutions to more and more customers all over the world and turn them into fans.

Our strategy

Further expand GrandVision's global presence and further develop and deploy state of the art global capabilities in the area of eye care and optical retail.